Media Marketing

WebmaserArmy Media provides robust, performance-driven, online media planning and buying solutions. Using a combination of advanced tracking, reporting, and analytics technology, WebmasterArmy designs and delivers the highest converting creatives for maximum return-on-investment (ROI).

The cornerstone of WebmaserArmy’s reputation is an aggressive yet outside-the-box approach to online media planning and buying. Whether the goal is laser targeted branding, tight cost-per-acquisition (CPA) metrics, or a mixture of both, WebmaserArmy’s online media buying professionals will help you to realize your objectives.

Behavioral Advertising

Whether you are focused on extending your brand awareness or looking for high-ROI performance driven advertising, behavioral targeting can help you achieve your goals while improving the efficiency of your advertising dollars. Behavioral targeting delivers advertisements to consumers who are in-market for a particular product or service. If you know someone is researching information about your products or services online, you can target that user specifically and deliver relevant messages to them over time across multiple channels.

Shopping Cart Abandonment

Shopping cart abandonment happens when a visitor comes to your website and drops one or more items into their shopping cart, but for various reasons fails to complete the transaction. WebmaserArmy Media will help you optimize your checkout process and increase your website’s conversion rate. At the end of the day, no matter how much traffic you drive to the site, it’s all about closing the deal, even if it eludes you the first time around.

Banner / Rich Media Advertising

Banner and rich media placements offer the advantage of communicating your message and promoting your brand through a wide array of images and colors. Allow the WebmaserArmy Media Team to select, create, and/or strategically place your banner and rich media campaigns in front of the most relevant audiences.

Social Media Optimization

The objective of Social Media Optimization (SMO) is to leverage social media channels and blog sites that are content specific in order to generate traffic, customers and link building. This service helps increase the awareness and credibility for our clients brand and/or products.

If you are interested in leveraging social networks such as Facebook, MySpace, Digg.com, Stumbleupon, YouTube, and others, WebmaserArmy Media’s professional SMO team can help you manage your reputation and grow your brand.

Contextual Advertising

Contextual Advertising or text-based online advertising allows advertisers to strategically place text advertisements on some of the internet’s most heavily trafficked websites. Unlike advertising on search-engines like Google or Yahoo!, contextual advertising networks allow you to select or “cherry pick” the websites that are most relevant to your business. In this way, your media dollars are optimized through strategic placement of your message in front of a targeted audience of viewers.

With years of experience purchasing contextual ad media across all e-commerce verticals, WebmaserArmy will select the most appropriate websites to drive traffic to your website(s). We will leverage our brand to get you the lowest possible CPM or CPC prices and we will manage all aspects of the buy. Regardless of the size or duration of the campaign, WebmaserArmy will accommodate your media budget and maximize your advertising dollars.


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